Tiffany gay ring
The “Will You?” Campaign Represents Real Love’s Meaning
By Diana Porcelli
“Will you unite me?” Everyone dreams of hearing those four words, or getting their nerves worked up enough to speak them. Never mind getting down on one knee, what about the ring?
Today, same sex marriage is acceptable. And from a salesperson’s point of view that’s great, because we receive to sell two wedding bands and two engagement rings to one couple!
Tiffany has launched its first samesex national advertisement, “Will You?” Amongst a series of different couples, a still shot of two gentlemen sitting on a stoop is an actual gay couple living in Fresh York City.
Not only is Tiffany a world-wide name, but it is also the first to movie a same-sex couple in a national ad. The “Will you?” ad represents something other than buying the right ring, but what true affectionate really means. The world is altering every day with some new invention or discovery of science. But now Tiffany and Co is coming out of the closet.
“This is a step forward for jewelry companies,” said Thomas Vitale from CSI’s LGBTQ Resource Center.
Tiffany &#; Co. announces its first engagement chime for men
For the first time in its year history, Tiffany & Co has released a line of engagement rings for men.
The rings will main attraction a solitaire diamond and be known as The Charles Tiffany Setting, named for the company&#;s founder, Charles Lewis Tiffany.
A squeeze release announced that the ring will be free in both emerald- and round-cut diamonds up to 5 carats. It describes the design as &#;a modern and bold departure from the traditional wedding band&#; with platinum and titanium designs that &#;revise a classic men&#;s design with powerful contours, a contemporary profile and main attraction a striking center diamond.&#;
The press release also lauded the company&#;s commitment to inclusivity.
&#;The Charles Tiffany Setting honors the jeweler’s long-standing legacy in love and inclusivity, paving the way for new traditions to celebrate our unique value stories and honor our most cherished commitments to one another.&#;
While men&#;s engagement rings are not a new conce
Engagement Rings for Men: Where&#;s Tiffany&#;s Pride?
Tiffany & Co. was out and proud in January when it unveiled its first ever ad featuring a same-sex couple. My predecessor Danielle Max devoted a whole Memo to its headline-grabbing break with tradition.
"Kudos to Tiffany & Co. for its latest ad campaign, which features a range of "modern" couples on the path to matrimony," she wrote. "Among them is a same-sex couple who in Peter Lindbergh&#;s photograph glance as perfect as the steps of the New York brownstone on which they are sitting."
So I was a little surprised when the same jeweler unveiled its first ever range of engagement rings for men. And seemed to tone down, or almost overlook, the whole LGBT message. I scoured the press let go Tiffany issued at the end of last month for mention of homosexual marriage.
"This spring, Tiffany & Co. debuts The Charles Tiffany Setting, its first men&#;s engagement dial featuring a bold solitaire diamond," reads its introduction.
"Named after founder Charles Lewis . . .
The Flaw in Tiffany &#; Co.’s Same-sex Engagement Ring Ad
Image Courtesy of Tiffany & Co.
Everyone’s favorite breakfast shop and jeweler, Tiffany & Co. has just released a unused engagement ring ad, “Will you?” featuring a actual life same-sex couple. Favor an engagement, there’s plenty of reason to rejoice when a company diversifies its ad campaigns to include more than just white heterosexuals. J. Crew, The Gap, JC Penny and Ray-Ban are just a few of the companies that are starting to cater to the LGBT market. However, before we pop that champagne there’s still plenty to consider.
To start, most people don’t realize that the engagement ring is actually consumer culture and not a tradition shaped over time by social customs (for the record, the wedding band is and dates back 2, years). Including LGBTs into ad campaigns is a amazing feat for media diversity and the gay group, but it does not mean this new media comes without its possess flaws. When it comes to weddings, for one, the LGBT community now has to contend with the gender and consumer issues